Motion graphics are great for increasing brand awareness. They capture attention, better convey brand values and compress information into a more digestible format.
If a picture is worth a thousand words, then an animation is worth a million.
For many brands, motion graphics are a great way to capture attention. While an image can be assessed quickly, a video encourages people to stay and watch, pulling them in as the message unfolds. In fact, videos were found to generate 59.3 percent more ad clicks than images.
They also have the added benefit of conveying brand values more effectively. Whereas static images leave many things open to interpretation, motion graphics leave much less ambiguity. By adding movement, we’re able to tell a more effective story. Something as simple as text being revealed on screen can help convey whether something is serious or playful, happy or sad, premium or accessible.
Motion graphics also enhance the way we digest information, making it easier to understand. For example, internal videos within an organization detailing the importance of a newly developed application to increase efficiency and profits, or external facing materials that help customers assemble their newly purchased product.
When used properly, motion graphics can enhance many areas of communication.
Now it’s just a question of how to use it in your next project.
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