Overthinking and the Voice of Authenticity

Here's a story:

You start a business.

You have something great to offer.

You want people to know about it, so you start marketing.

You create accounts on social media.

You even post daily.

Yet, no one tunes in.

It seems no matter how much noise you make, nobody is around to hear it.

So, what do you do?

You try something else.

You look at what others have done.

Still no results.

Frustration sets in.

You no longer care what people think—you just say what you feel.

Suddenly, people show up and tune in to what you have to say.

It seems overthinking was the culprit.

The second you stopped was the second people started to listen.

Here's the thing, all too often we lose sight of what we really want to say.

We get so caught up in the plan we're trying to make work that we forget about the people we're trying to reach.

Instead of thinking about them, we're stuck thinking about ourselves.

Our focus shifts and so does our message, leaving us with another faceless marketing line no one connects with—the insincerity can be seen miles away.

So what's the solution?

It's not how loud our voice is, but how deeply it resonates with our audience.

Spend too much time focusing on the results, and pretty soon that's all our audience hears.

By placing authenticity at the heart of what we have to say, that's when we're able to stand out and be heard.

Tanner Garniss-Marsh, RGD, is a brand strategist and designer working with business owners to bring their envisioned brand to life with strategic and practical solutions.

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