What Problem Do You Solve?

Picture this: you've got a leaky pipe. You hop online to find a plumber and come across two ads. The first, a simple one offering to fix leaky pipes. The second, an attractive one promising to solve your problem quickly and skillfully, nipping potential water damage in the bud. Who catches your eye more? Obviously, the second one, right?

This is the beauty of understanding not just what our products and services do, but the real value they provide to our customers.

Every business delivers a solution, but digging deeper to comprehend how our solution uniquely solves our customers' problems is a game-changer. This insight helps us frame our offerings in a way that resonates deeply with our audience, attracting our ideal customers.

Remember, the better you can articulate your true value, the more likely you are to engage with the right customers who genuinely appreciate your unique solutions.

Tanner Garniss-Marsh, RGD, is a brand strategist and designer working with business owners to bring their envisioned brand to life with strategic and practical solutions.

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