The same rules that guide us can also hem us in. Preventing us from discovering a better path forward.
Looking to create a great brand that you and your audience will love? Here are a few things to consider...
When an audience engages a brand, they’re on a journey. On a path searching for what they need and looking for the right person to guide them towards it.
Great brands don’t happen overnight. They take time.
When it comes to messaging, it’s easy to get our priorities flipped.
With consistency, it’s easy to go by unchanging.
To help the people you seek to serve, you have to earn their permission.
What’s your business’s why? The why you exist. The big change you seek to make. The driving force that propels your business forward. What is it?
Fear is a powerful motivator, but it can easily work against us. Too much of it and we become paralyzed, unable to move forward.
Forget mass market, we’d be better off focusing on micro markets.
We’re bombarded with ads every day. It’s easier to tune out than tune in.
All good marketing makes a promise.
