Brands with weaknesses can still succeed. And brands with many individual strengths can still fail.
A brand is a promise. That's a popular piece of branding advice. But what exactly are you promising? Who's the promise intended for and what should it do?
It’s not enough to sell your product or service; you need to sell the results of using it.
A positioning statements is a critical part of any brand’s marketing plan. Yet, many get these things wrong.
As a brand, you want to be everywhere—reach as many people as possible. But can it actually be done?
Your brand is the story your business tells. The story your customers use to remember you.
Branding is one of the most important steps in creating a successful business. It's what helps you stand out from your competitors, tell potential customers what your business is about and what gives them confidence to choose you over other options in the market.