Innovation doesn’t happen by looking for answers, it happens by asking the right questions.
Because the right questions often lead toward the best solutions.
They cause us to look at problems in different ways, search beyond what we know and look deeper than what’s on the surface.
And they often lead us to ask more questions. Which is useful when we want to know if we’re asking the right questions.
Because through asking the right questions, we’re able to gain new perspectives and find innovative solutions.
If we only ever looked for answers, we’d only ever find solutions we can already solve.
And that doesn’t really fit the definition of innovation, does it?
We’re not building a brand for everyone, but we’re building it for someone.