Keep It Simple and Scalable


A marketing plan is a set of goals and actions that you can use to guide your business. It's an essential tool for any company that wants to grow, but it's also easy to get wrong.

The problem with most marketing plans is that they're too complicated: they take up too much time and money, require expert knowledge from multiple departments, and leave no room for flexibility in case things don't go according to plan (which they never do).

A simple and scalable approach like this one will help you avoid these problems by keeping your plan simple enough so that anyone can understand it--and then making sure it scales well as your business grows bigger over time.

Pros of a Simple and Scalable Marketing Plan

  • It's easier to implement and stick with.
  • Requires fewer resources and less overhead.
  • More manageable, allowing for quicker decision-making.
  • Can be easily adjusted and scaled as the business grows.

Cons of a Simple and Scalable Marketing Plan

One of the biggest cons of a simple and scalable marketing plan is that it may not be as comprehensive as a more complex plan. While this can be advantageous in terms of cost effectiveness, it also means that there are some areas of your business that might not get the attention they deserve.

For example, if you're running an ecommerce store and have no plans to expand into other markets or products, then it makes sense for your marketing strategy to focus on one thing: increasing sales by driving traffic to your site through search engine optimization (SEO).

However, if you want to expand into new product lines or geographic regions while still maintaining profitability in existing ones—which many businesses do—then having multiple strategies is critical because each one serves its own purpose within the broader context of growth.

For example: Say we have two different types of customers who come from different geographic areas but share similar interests when shopping online; let's call them "Joe" and "Jane." Joe lives in New York City but travels frequently for work so he spends most days away from home; Jane lives just outside Boston but loves going out dancing every weekend with friends from college who now live all over Massachusetts and Connecticut... You get the idea.

Creating a Simple and Scalable Marketing Plan

  • Define your target audience.
  • Determine the most effective channels.
  • Develop a plan of action, focusing on the end goal and how you will achieve it rather than just listing tasks or ideas that come to mind (e.g., "I need to get my website redesigned"). Focus on what works best for you—not necessarily what has worked for other businesses in your industry or market segment—your business is unique!

Analyzing Your Results

Now that you have your marketing plan in place and are ready to start executing it, it's important to track your results. This will allow you to make adjustments as needed and ensure that the changes are working as expected.

If something isn't working out well, then don't be afraid to change course! Your customers' needs and wants may have changed since the last time they were surveyed (or even since yesterday).

The Benefits of a Simple and Scalable Plan

A simple marketing plan is more efficient and easier to scale up or down depending on your needs. It's also less expensive than creating a complicated plan that you may never be able to implement.

A simple marketing plan can help you get results faster by focusing on the most important activities first, which will help you build momentum for future campaigns.

The Pros and Cons of a Complicated Marketing Plan

A complicated marketing plan is more difficult to implement and manage. It requires more time and money to create, which can lead to missed opportunities if you're not careful. This type of plan also lacks flexibility, making it harder for you to adapt as your business changes over time.

The Benefits of Taking Action

  • More effective marketing. When you have a plan in place, you can be sure that your efforts are going towards the right things and not just "winging it." This means that your campaigns will be more effective and successful.
  • Greater success. If you want to see results from all of your hard work, having a marketing plan is essential! It helps keep everything organized so that nothing falls through the cracks--and that means more sales for you!

The Drawbacks of Not Taking Action

If you're not taking action, it's likely that your marketing plan is too complicated. If your plan is too complicated, then it may be difficult for you to execute on an ongoing basis. This means that you could be missing out on potential customers and decreasing the success of your business by not reaching out to the right people at the right time with the right message.

Tips for Creating a Simple and Scalable Plan

  • Set realistic goals.
  • Focus on one area at a time.
  • Adjust as needed, but only after you've had time to see how your plan is working for you and your business!


In conclusion, a simple and scalable marketing plan can be the difference between success and failure. The benefits of this approach are numerous:

  • You'll be able to see where your money is going.
  • You'll be able to make adjustments as needed.
  • Your business will grow organically because you're not spending money on things that don't work or aren't relevant anymore (or ever).

To start implementing this approach in your own business, try keeping a spreadsheet with all of your marketing efforts listed by category and cost per month/year/etc., then look at which ones have been successful for you so far—and which ones haven't been so great! From there, determine which ones are worth continuing with based on their ROI (return on investment). If something isn't working well enough after several months of trying different things out with it (like advertising), then cut it out altogether!

Tanner Garniss-Marsh, RGD, is a brand strategist and designer working with business owners to bring their envisioned brand to life with strategic and practical solutions.

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