Rethink, Retarget, and Enjoy the Reward: Tips for Unleashing the Power of Customer-Centric Messaging

Reaching Your Audience: Building a Strong Message

Every business aims to serve its customers and make money to continue this service. But sometimes, when creating their marketing message, businesses put their own attributes first.

Take a look at different business websites. What do you see on their home page? Mostly, they highlight their company culture, values, mission, and standout qualities. The problem? They're talking about themselves, not showing how they can help their customers.

This leaves customers guessing what the business could do for them - if they stick around long enough to find out. To fix this issue, businesses need to put the customer at the centre of their message.

Practical Steps: Identify What Your Audience Wants

To build a message that connects with your audience and gets results, start by asking these practical questions:

  1. What does our audience really want and need?
  2. What obstacles are they facing, and how can our service or product help?
  3. What does our audience's 'win' look like when we help them?

These questions help your business achieve critical targets:

  1. Grab your audience's attention: If your message is all about their needs and wants, your audience is more likely to interact with your content.
  2. Let them share: When your audience feels strongly connected to your message, they'll share it, spreading your brand's reach and visibility.

See Success with a Focused Plan

Get to know your audience by answering these questions. This way, your business can establish a stronger connection and build messages that lead to lasting relationships. Keep this in mind: it's not just about boasting about your company; it’s about showing how your standout qualities can overcome your audience's challenges and bring success.

By shifting your focus away from your company and towards your audience, you not only build a stronger message but create a wonderous impact on your business success.

Tanner Garniss-Marsh, RGD, is a brand strategist and designer working with business owners to bring their envisioned brand to life with strategic and practical solutions.

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