How can we use Brand to promote more sustainable practices?
Our current levels of climate action are “insufficient,” the recent UN climate report says. Stating the climate crisis is “unequivocally” caused by human activity.
As brand leaders, how can we help lead the way with sustainable communications and promote green practices?
We must consider the full life cycle of products and services, and commit to strategies, processes and materials that value social, cultural, economic and environmental responsibility.
Not an easy task, but it gives us a unique opportunity to introduce sustainable practices to clients, showing that we can all play a role in promoting greener design practices and help shape the world for a better and brighter future.
We’re not building a brand for everyone, but we’re building it for someone.