Thinking

If you run a business, you know that the best way to increase sales is to get more customers. But getting in front of more customers doesn’t guarantee that they’ll buy from you.

A clear business message is the foundation of every successful business.

If I could guarantee the advice in this post would make you a million dollars, would you take it?

Every customer has a problem they’re trying to solve.

The single most important thing to understand about the customer journey is that it's not a straight line.

You can't sell what you don't know.

A brand is a promise. It's the promise you make to your customers about what they can expect from your product or service.

You can have the best logo, use the most fantastic typeface, create the perfect colour palette, but if you’re not using those elements consistently across your brand, you risk confusing and turning away potential customers.

Branding is one of the most important aspects of any business. If you're not branding yourself properly, it's very likely that your business will fail.

You know your business inside and out. You know what you do best, who your customers are, and what makes you different from competitors. But do others?

You can't be everything to everyone, so you have to make choices about how you spend your time and money.

“The key to successful marketing is creating a brand that speaks your customers language.”